Tianjin Limin Condiments, June 19, 2024 – 21:04, Tientsin
This year, Limin Company as leading China condiments manufacturer, has expanded its new retail channels, integrating traditional e-commerce, interest-based e-commerce, and community marketing management, using traffic to drive brand conversion, empower the transmission of the time-honored brand, and drive sales growth.
With the arrival of the mid-year shopping extravaganza of June 18th, Limin Company has seized the market opportunities and taken multiple measures to actively promote its brand. Centered around the “June 18th” e-commerce promotion event, the company has unlocked new tactics online, coordinating traditional e-commerce and interest-based e-commerce, formulating differentiated promotional policies for various platforms, using traffic to drive new product introductions, and bundling promotions to drive transactions. During the June 18th period, Limin Company’s sales on e-commerce platforms grew by 160% year-on-year.
On June 18th, Limin Company achieved 16,000 orders on its Douyin e-commerce platform, con 10,000 orders fulfilled directly from its own warehouses. Its zero-additive noodle sauce sold over 50,000 bags, all setting new e-commerce records. Through collaboration with the top influencer “Together with Hui”, the company has strongly promoted its zero-additive noodle sauce, the number one product in the market, continuously enhancing the brand’s influence.
Limin Company shoulders the mission and responsibility of inheriting and developing the time-honored brand. Amid opportunities and challenges, the company has been continuously adapting and innovating, diversifying its development approaches, shifting growth momentum, and persistently injecting new vitality into the company’s high-quality development.